Consumer-Pay RPM: Expanding Beyond the Physician Channel

Client Type: Remote patient monitoring (RPM) company

Challenge:
The client’s physician-office sales model constrained growth. They wanted to test whether a direct-to-consumer offering could accelerate adoption and feed physician demand.

Approach:
Leveraging decades of RPM market knowledge, HBG segmented consumer demand, benchmarked competitors, and analyzed regulatory and reimbursement implications. We developed and tested solution bundles with consumers, identified pricing thresholds, and defined transition paths from self-pay to physician reimbursement.

Impact:
The project validated the consumer-pay opportunity and provided a robust go-to-market plan. Within months, the client launched a new offering aligned with consumer demand and provider economics.

Why It Matters:
Even in B2B healthcare, patient pull can drive adoption. HBG helps digital-health companies design offerings that engage consumers and clinicians.

Thumbnail Summary: HBG guided an RPM company in testing and launching a direct-to-consumer model that expanded market reach and strengthened its physician-channel adoption.

SEO Meta Description: HBG enabled an RPM company to expand growth through a consumer-pay go-to-market strategy.