Retail Embraces Digital Health: Creating an Integrated Consumer Platform
Client Type: Fortune-100 retailer entering healthcare
Challenge:
The client planned to build in-store health clinics but lacked a digital bridge to unify customer health engagement. The innovation group sought guidance on how to design and prioritize digital offerings that complemented its physical assets.
Approach:
Drawing on deep digital-health expertise, HBG evaluated ecosystem trends, competitive moves by tech and retail entrants, and the specific needs of the client’s demographic base. We combined extensive secondary research with interviews, demos, and conference intelligence to stress-test hypotheses and design new solutions.
Impact:
HBG developed three novel digital-health concepts, complete with interactive prototypes for board review. The analysis persuaded leadership to abandon its “umbrella app” concept in favor of a more viable partner-integrated platform, accelerating time to market and alignment with core strengths.
Why It Matters:
As retail converges with healthcare, success depends on understanding consumer behavior and system complexity. HBG helps large brands find the intersection.
Thumbnail Summary: HBG helped a major retailer entering healthcare design a digital strategy to complement its in-store clinics, creating integrated consumer offerings and accelerating time to market.
SEO Meta Description: HBG supported a national retailer in developing an integrated digital health strategy and accelerating market entry.
