Growth strategy is our core offering. Typical engagements range from three to six months. We begin with an internal assessment to understand an organization’s history, ambitions, and capabilities and to develop hypotheses for external data gathering.
The data gathering includes an assessment of the overall market environment, customer needs, and the competitive environment. We rely on secondary sources such as market research and analyst reports to provide the foundation and then conduct interviews with customers, peers of our clients, and experts to delve deeper.
We assemble the results of the data gathering into a fact base to get everyone involved in the project from the client and the consulting team on the same page. From there, we work closely with the client to understand the implications of the fact base, identify strategic options, develop criteria to evaluate the options, and to select the most robust option. We call what we do “applied strategy,” meaning that while we are conceptual and creative in our thinking, we always focus on developing an approach that the client can implement successfully.
The deliverables from a typical growth strategy engagement include the fact base, a strategic or business plan, financial model that the client can build on once the engagement has ended, an implementation plan, and a communications plan.
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Growth Strategy
Strategic AI Assessment: Positioning a Healthcare Data Leader Helped a dominant clinical decision support and ePrescribing company assess AI threats and opportunities and realign strategy for sustainable growth. Read more → |
Growth Strategy
Medical Record Interoperability Helped a leader in EMR indexing develop growth options in adjacent markets as new interoperability rules reshaped the hospital segment. Read more → |
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Growth Strategy
AI Platform Strategy: From Open-Source Experiment to Ecosystem Engine Helped a healthcare data marketplace convert developer community traction into enterprise demand and prepare for Series A fundraising. Read more → |
Growth Strategy
Pivoting to Clinical Trials: Turning Pandemic Experience Into a Growth Engine Helped a mobile vision center company evaluate whether to commit long-term to clinical trials after successfully pivoting during COVID-19. Read more → |
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Growth Strategy
AI-Powered Medication Safety: Turning Smarter Alerts Into Safer Care Developed a business case and integration strategy for an AI-driven medication alert platform navigating complex hospital and payer incentives. Read more → |
Growth Strategy
Retail Embraces Digital Health: Creating an Integrated Consumer Platform Guided a major retailer's innovation group in designing and prioritizing digital health offerings to complement its physical in-store clinic strategy. Read more → |
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Growth Strategy
Remote Patient Monitoring Helped an RPM company accelerate growth by adding a consumer pay offering — including consumer research, partnership identification, and go-to-market planning. Read more → |
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